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The SERP is no longer a predictable list of links. The large AI-generated snapshot at the top, Google’s Search Generative Experience, has become the most dominant feature on the page. For strategists, this introduces a critical uncertainty. The old playbook
For more than five years, my job as an SEO strategist has revolved around a simple goal: get to the top of a list of ten blue links. We all learned the game. But that game is ending. The familiar
If you’re an SEO, you’re probably tired of hearing the term “AI SEO.” It’s everywhere. But beyond the buzzwords and the endless stream of new tools, there’s a real and valid fear I hear from my peers all the time:
As an SEO strategist, I see the same problem crop up again and again with my clients and students: a paralysis of choice. In 2025, we’re surrounded by powerful AI tools, but the noise makes it almost impossible to figure
As an SEO strategist, one of the toughest questions you can get from a client or a director is, “What will our organic traffic be in six months?” For years, SEO forecasting has felt more like art than science. We’d
As a data analyst or account manager, you know that raw data is useless. A spreadsheet with a thousand rows doesn’t impress a client or your boss; a clear story does. The challenge we all face is turning our complex
As an SEO specialist, you know that Google Search Console (GSC) is the single source of truth for your site’s performance. But are you using it to its full potential in the age of AI? With AI-assisted content, it’s more
As an SEO analyst or marketing manager, you know that what gets measured gets managed. With the rise of AI-powered SEO, our old dashboards might not be telling the full story. We’re creating content faster and analyzing data more deeply,
As a marketing director or content manager, you live by the numbers. You know that AI tools can make your SEO and content production faster, but your leadership team doesn’t care about speed; they care about results. They want to
For over a decade, Domain Authority has been the go-to metric for link builders. It’s a simple number that’s easy to report to clients. But as a data-driven SEO, you know the truth: it’s a flawed, third-party metric that doesn’t